|
Cable Television Commercials
Using Facts and Emotion to Motivate
Furnace Maintenance Commercials
Online-Access has produced a very powerful 30-second television commercial to run on your cable stations as part of your fall and winter marketing efforts. The ad is designed to have an emotional impact on the viewer, so you have to be very low key with the tag line you use to not distract from the emotional impact. It is a very memorable ad, and should be highly effective in increasing awareness of your company name.
Our experience with commercials in the past has shown that, when run along with other marketing efforts, they can increase response by as much as 50% due to the instant top-of-mind awareness an effective spot can generate. A customer is more likely to respond to a company where he recognizes the name than to one he doesn't, so run them heavy in the fall or whenever you have a marketing piece going out.
If you live in an area where the cost of newspaper advertising is prohibitive, we created the Public Service Announcement version so that you can either joint sponsor it with your cable company for free exposure, or get your local heating association or fire department to sponsor it, then time your maintenance campaign to run during the weeks the commercial is playing.
Customized furnace spots of this series can be produced
within a week of receiving your order and necessary materials
Click Images to View Sample Furnace Maintenance Commercials
(make sure your sound is on)
< See menu at left for additional commercial series
|
|
|
